Are you not happy with your online review scores? Are you not happy with the volume of your reviews? If the answer to either of these questions is “no” then, what are you doing about it? Let’s use Atlanta Georgia as our test case for this discussion. I chose Atlanta for no particular reason and have nothing for or against these particular stores, but they serve as an excellent practical example.
Here’s a practical tip you can implement today that will allow you to gain reviews and most likely increase your score in process… and best of all, your clients will do it for you.
Is it most likely that a BMW dealer in a large city has a large volume of sales and service clients? Most likely, yes. Is it most likely that most of the stores shown above are relying only on the clients themselves to initiate reviews of these stores? It would seem so, so given the review counts and scores. What can they do to immediately raise their review counts and improve their scores? They can contact their existing clients and ask them to review their store. Yes, it is really that simple. Start simple, just set up an email filter via your CRM that looks for closed service order tickets from the last 30 days. Broadcast an email to those clients telling them you’re in search of fans of your store that might take a moment of their time to leave an online review and to reply back if that would be something they’d like to do. You’ll be amazed at what happens next… you’re clients will respond and tell you how much they love you and how much they’ve like to help by leaving a review for you. Sure, you might get someone that has an issue with your business, but look at that as a second chance opportunity to earn their business back by opening up communication with them again.
When clients do reach out in reply to your email, be prepared with an email response that includes links to all of the major review sites and where your stores are listed on them. You can make it look as fancy as you are as technically inclined to do, but for most clients, simple is always better. Don’t ask them to say anything in particular in any way… just provide them the means to say whatever they’d like. You’ll be astounded at the results.
Try it and you’ll see! Then, let me know your results. I’d love some feedback. Also get in touch if you want to know more about the psychology behind the method. It’s deceptively simple, but it works.