Have you ever wondered if there was a way to filter through Twitter search terms for your brand, services you offer, etc. to find just your local audience? Well, there is one. The fancy name for filtering Twitter for search terms by location is “geo-location.” Essentially, it is de-cluttering Twitter to find only your local clients. Want to see who’s tweeting about shopping for a car in your local market? No problem. Want to see who’s talking about your brand in your digital backyard? Again, no problem. Want to engage just your local audience? Yep… no problem.
Here’s how, step by step. I’m using a Chicago area BMW dealer in this example, but this will work for any location and any business.
Go to Google Maps and type the name of your business in the search bar.
Next you will need to get the latitude and longitude coordinates for your location. The quickest way to locate this is to switch your map view to classic Google Maps. Here’s how to do this.
Click the ? image you see in the lower right side of the map at the bottom of the page. Next click Return to Classic Google Maps.
Once there, right click on the red business location marker and select Drop LatLng Marker.
Now just copy the coordinates you see in the Drop LatLng Marker.
Next, go to Hootsuite. No worries if you don’t have an account you can start one for free. Up to 5 Social Streams are included in the free plan at the current time. Managing social media account at multiple businesses? The Pro Plan is only $10 / Month for 50 Streams. Very nice.
Follow Hootsuite’s setup prompts to add your social networks, then let’s get filtering for local tweets by using Hootsuite’s Twitter search feature. Start by selecting +Stream, then select the Twitter profile you’d like to use. Select the Search tab, then do exactly this. Type your preferred search term (brand, services you offer, etc.) and then geocode plus your latitude and longitude. Using my continuing example of this Chicago area BMW dealer, it would be:
BMW is the search term here, you can use any you like and Hootsuite can set up multiple ones within your dashboard. Be sure to put the information in exactly has I’ve shown, noting the lack of spacing. If you do it wrong, then you will show no results, so just check your coordinates and spacing and try it again.
Try it out mastering the local Twitter possibilities in your marketing arsenal and let me know what you think! Have question or need help? Just ask.