Google’s been caught testing different color combinations for its current orange-ish star reviews that appear in search results showing local businesses.
It looks like the color may change soon. They’ve now been seen in green, gray, blue, highlighter-yellow, and even red. Could the colors change based on the number of reviews and rating of the business? It will be interesting to see how this one plays out and what it means for online reviews and reputation management.
Personally, I don’t think gray will make the cut… it’s not one of their logo colors!